Glossary
The language of AI and business value
This glossary defines the terms Pravv uses with leadership teams, in plain words. Each entry gives a short definition first, then why it matters, how it works in practice and where to go next. Start with the Value Case, the one-page agreement behind every Pravv engagement.
Terms
Plain definitions, answer first.
- DefinitionValue CaseA Value Case is the one-page agreement behind every Pravv engagement: baseline, target, owner, levers and a review 90 days after we leave.Read more
- DefinitionAI operating modelAn AI operating model defines how a business decides, works, governs and measures once AI is part of the work. A plain definition from Pravv.Read more
- DefinitionAI value realizationAI value realization is the work of turning AI investment into measured business results on the P&L and for customers. A plain definition from Pravv.Read more
- DefinitionAI adoptionAI adoption is the point where people use AI as a normal part of their work and the business result changes. A plain definition from Pravv.Read more
Questions
About this glossary
Why does Pravv publish a glossary?
Because the same words mean different things to a CFO, a COO and a technology team. Shared, plain definitions make it faster to agree what success looks like and how it will be measured.
Are these definitions industry standards?
Some terms, such as AI adoption, are widely used. Others, such as the Value Case, are Pravv's own. Each entry says how Pravv uses the term in its work.
Can we use these definitions inside our business?
Yes. Teams often use them to align leadership and delivery teams before an AI program starts. Please credit Pravv when you quote them.
Let's find your Value Case
A conversation with a senior partner. We'll bring a view of where AI could move your numbers.