Glossary
What is a Value Case?
A Value Case is a one-page agreement, set up at the start of every Pravv engagement, that defines the business value the work must deliver. It records five things: the baseline, the target, the client owner, the levers that will move the number, and a review date 90 days after the engagement ends.
Why a Value Case matters
Most AI programs are scoped around a tool or a set of features. When the demo works, nobody can say whether the business is better off, because nobody agreed what better looked like.
A Value Case fixes that before any work starts. It turns a technology project into a business commitment, with a number, an owner and a date.
The five fields of a Value Case
Every Pravv Value Case fits on one page and has the same five fields.
- Baseline: where the number is today, agreed with your finance team.
- Target: the value at stake, in money or customer terms, and by when.
- Owner: one named executive on the client side, and one Pravv partner.
- Levers: the decisions, process and technology changes that move the number.
- Review: the result measured again 90 days after Pravv leaves, in writing.
How a Value Case is used during an engagement
The Value Case is the first slide of every steering meeting and the last page of every report. When priorities shift, the Value Case is updated and re-agreed, so the team always knows which number it is working on.
Because the review happens after Pravv leaves, the Value Case also keeps both sides honest about whether the value lasts.
Questions
Questions about the Value Case
Who owns the Value Case?
One named executive on the client side owns the number. One Pravv partner owns the delivery of the levers. Both sign the Value Case at the start.
What if the target changes during the engagement?
The Value Case is updated and re-agreed by both owners, with the reason recorded. It is a living agreement, not a fixed contract clause.
Does every Pravv engagement have a Value Case?
Yes. No engagement starts without one, including short diagnostics, where the Value Case is the main output.
Let's find your Value Case
A conversation with a senior partner. We'll bring a view of where AI could move your numbers.